Style on the mountain.
Three floors of ski, sport and fashion. Curated for those who make no compromises on or off the slopes.
Discover the Store
01About us · Made in Obertauern
A house full of joy.
02The idea
No off-the-rack store.
FREUDENHAUS is a sports shop, fashion store and alpine lifestyle meeting point all in one. Spread over three floors, you'll find premium skiwear, selected fashion, shoes and accessories alongside people who know what works on the mountain - and what looks damn good doing it.
We curate rather than catalogue. No mass-produced goods, no random selection, no "that'll do". Instead, you'll find personal, honest advice, strong brands and pieces that don't lose their style between the slopes, the restaurant and après-ski.
Available for you in Obertauern and online. For us, performance and style belong together - just like alpine experience and a good portion of joy.
03One House · Three Worlds
Come in.
Find joy.
FREUDENHAUS Shop, FREUDENHAUS Rent, and Mundwerk share one roof. This turns shopping, ski days, and enjoyment into an experience where distances are short and possibilities are vast.
Perfect instead of "good enough."
Ski rental, boot fitting, and workshop expertise directly on-site – personally selected and ready for your day outdoors.
FREUDENHAUS Rent (opens in a new tab)
A flavorful break.
Restaurant and bar for a culinary break before, during, or after your ski day. Fresh cuisine, relaxed atmosphere, stylish beats.
Gab (opens in a new tab)04Our Stance
Four values.
Zero arbitrariness.
For us, premium doesn't mean quiet and interchangeable. It means precise selection, honest advice, and an independent opinion.
Noble.
Premium brands, strong materials, and pieces that are worth their price.
Cheeky.
Provocative with a wink. Pink in the head, attitude in appearance.
Alpine.
We know mountain weather, slopes, and après-ski not from campaigns, but from everyday life.
Curated.
Over 50 curated brands. No mass-market vibe, no chain store feel.
05What we do all day long
We save
ski days.
We see what fits. And what doesn't. Often before you even notice. With experience, wit, and a pretty good feel for people and materials.
Fit that stays.
Skiwear, shoes, and accessories aren't just sold here. We make sure everything fits, works, and suits your day on the mountain.
Materials that perform.
We select skis and snowboards based on skill level, style, and conditions – not on what happens to be left on the shelf.
Consultation with an opinion.
Charming, direct, and honest. We tell you what makes sense and spare you the setup that's somehow just okay.
Style without either/or.
Technical function or a strong look? With us, both go hand in hand – from the first descent to the last drink.
5xFREUDENHAUS Rent in Obertauern
06JOYHOUSE Rent
More grip.
Less ouch.
Five branches directly in Obertauern offer perfectly maintained, up-to-date ski and snowboard equipment for beginners, leisure skiers, and sporty riders. Our team will help you find the gear that truly suits you.
Foot analysis, suitable boot, individual fitting and insoles – also for ski boots you bring with you.
Base, edges, and wax for clean glide, precise grip, and more control.
Check, adjust, drop off in the evening, and pick up freshly serviced the next morning.
Compare premium models under real-world conditions. Families and young people also benefit from their own rental advantages.
07Home up here
Obertauern is
not a mood board.
It's our everyday life. Mountain weather, short distances, international guests, and a style that doesn't lose its poise between the slopes and the evening. FREUDENHAUS is a house of the Lürzer family – rooted in Obertauern and open to new, sometimes quite cheeky ideas.
Ein Teil von LÜRZER OBERTAUERN
08The Lürzer World
Vacation.
Freedom. Joy.
Many years of experience meet bold creativity. The family-run Lürzer Group combines special places for holidays, indulgence and winter experiences – in Obertauern and beyond.
Arrive. Breathe out.
- Sporthotel Edelweiss
- Hotel LU
- Peakini Farmhouse
From relaxed to legendary.
- Lürzer Alm
- Edelweissalm
- Mouthpiece (opens in a new tab)
- LÜ Burger & Grill
- Capricorn Inn
Everything for outdoors.
- FREUDENHAUS Store
- JOYHOUSE Rent
- FREUDENHAUS Outlet
- Ski School Frau Holle
- Lürzer Taxi