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AlphaTauri – clean designs for your everyday
01

AlphaTauri – clean designs for your everyday

AlphaTauri combines urban apparel with selected technical ideas. At FREUDENHAUS Obertauern, you can explore the brand's world of jackets, shirts, hoodies, and trousers for men and women. First, decide what role the new item should play in your daily life, and then coordinate the cut, material, and layers accordingly.

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Save 30%Alpha Tauri FEHSA V1.Y10.01 Tanks Damen dunkelblau Bild 1
AlphaTauri
Color
dark blue
Alpha Tauri FEHSA V1.Y10.01 Women's Tank Tops Sale price€63,00 Regular price€90,00
Save 70%Alpha Tauri Jeumi Tank Damen - AlphaTauri - MEINFREUDENHAUS
AlphaTauri
Color
beige+ 1 more
Alpha Tauri Jeumi Tank Top Women Sale price€42,00 Regular price€140,00
Save 70%Alpha Tauri Parga Ostol Bomberjacke Herren hellblau Bild 1
AlphaTauri
Color
light blue
Alpha Tauri Parga Ostol Men's Bomber Jacket Sale price€195,00 Regular price€650,00
Save 80%Alpha Tauri Flasha Strickpullover Damen schwarz Bild 1
AlphaTauri
Color
black+ 1 more
Alpha Tauri Flasha Knitted Sweater for Women Sale price€66,00 Regular price€330,00
Save 30%Alpha Tauri FibeV1.Y10.01 T-shirt Damen beige Bild 1
AlphaTauri
Color
beige
Alpha Tauri FibeV1.Y10.01 Women's T-shirt Sale price€140,00 Regular price€200,00
Save 30%Alpha Tauri FonoV1.Y10.01 Shirt Damen beige Bild 1
AlphaTauri
Color
beige
Alpha Tauri FonoV1.Y10.01 Women's Shirt Sale price€168,00 Regular price€240,00
Save 30%Alpha Tauri PeuralV2.Y10.01 Hose Damen dunkelblau Bild 1
AlphaTauri
Color
dark blue
Alpha Tauri PeuralV2.Y10.01 Women's Trousers Sale price€140,00 Regular price€200,00
Save 30%Alpha Tauri JeruV5.Y10.01 T-shirt Damen beige Bild 1
AlphaTauri
Color
beige+ 1 more
Alpha Tauri JeruV5.Y10.01 Women's T-shirt Sale price€56,00 Regular price€80,00
Alpha Tauri WexalV1.Y10.01 Overshirt Herren beige Bild 1
AlphaTauri
Color
beige
Alpha Tauri WexalV1.Y10.01 Men's Overshirt Sale price€260,00
Save 30%Alpha Tauri Shero V4.Y10.01 Hoodie Herren hellblau Bild 1
AlphaTauri
Color
light blue+ 1 more
Alpha Tauri Shero V4.Y10.01 Men's Hoodie Sale priceFrom €98,00 Regular price€140,00
Alpha Tauri OzztV1.Y10.01 Bomberjacke Herren dunkelblau Bild 1
AlphaTauri
Color
dark blue
Alpha Tauri OzztV1.Y10.01 Men's Bomber Jacket Sale price€280,00
Save 30%Alpha Tauri Sera V2.Y10.01 Hoodie Damen beige Bild 1
AlphaTauri
Color
beige+ 1 more
Alpha Tauri Sera V2.Y10.01 Women's Hoodie Sale priceFrom €105,00 Regular price€150,00
Save 30%Alpha Tauri JaniV1.Y10.01 Tank Damen beige Bild 1
AlphaTauri
Color
beige+ 1 more
Alpha Tauri JaniV1.Y10.01 Tank Top Women Sale price€84,00 Regular price€120,00
Save 30%Alpha Tauri JeuwalV3.Y10.01 T-shirt Damen dunkelblau Bild 1
AlphaTauri
Color
dark blue
Alpha Tauri JeuwalV3.Y10.01 Women's T-shirt Sale price€98,00 Regular price€140,00
Alpha Tauri OrasV1.Y10.01 Jacke Damen beige Bild 1
AlphaTauri
Color
beige
Alpha Tauri OrasV1.Y10.01 Women's Jacket Sale price€480,00
Save 30%Alpha Tauri Fenzi V2.Y10.01 Poloshirt Herren beige Bild 1
AlphaTauri
Color
beige+ 1 more
Alpha Tauri Fenzi V2.Y10.01 Men's Polo Shirt Sale price€140,00 Regular price€200,00
Save 30%Alpha Tauri PocasV2.Y10.01 Hose Herren dunkelblau dunkelblau Bild 1
AlphaTauri
Color
dark blue
Alpha Tauri PocasV2.Y10.01 Men's Trousers Dark Blue Sale priceFrom €140,00 Regular price€200,00
Save 30%Alpha Tauri Jotta V2.Y10.01 T-shirt Herren beige Bild 1
AlphaTauri
Color
beige+ 1 more
Alpha Tauri Jotta V2.Y10.01 Men's T-shirt Sale price€63,00 Regular price€90,00
Save 30%Alpha Tauri ShanoV1.Y10.01 Hoodie Herren beige Bild 1
AlphaTauri
Color
beige+ 1 more
Alpha Tauri ShanoV1.Y10.01 Men's Hoodie Sale price€140,00 Regular price€200,00
Save 30%Alpha Tauri OrisV1.Y10.01 Jacke Herren hellgrau Bild 1
AlphaTauri
Color
light gray+ 1 more
Alpha Tauri OrisV1.Y10.01 Men's Jacket Sale price€455,00 Regular price€650,00
Save 30%Alpha Tauri JoreV1.Y10.01 T-shirt Herren beige Bild 1
AlphaTauri
Color
beige+ 1 more
Alpha Tauri JoreV1.Y10.01 Men's T-shirt Sale price€105,00 Regular price€150,00
Save 30%Alpha Tauri FososV5.Y10.01 T-shirt Herren beige Bild 1
AlphaTauri
Color
beige+ 2 more
Alpha Tauri FososV5.Y10.01 Men's T-Shirt Sale priceFrom €126,00 Regular price€180,00
Save 30%Alpha Tauri PlexV1.Y10.01 Short Herren dunkelblau Bild 1
AlphaTauri
Color
dark blue+ 1 more
Alpha Tauri PlexV1.Y10.01 Men's Shorts Sale price€126,00 Regular price€180,00
Save 30%Alpha Tauri PlixV1.Y10.01 Cargohose Herren beige Bild 1
AlphaTauri
Color
beige
Alpha Tauri PlixV1.Y10.01 Men's Cargo Pants Sale price€168,00 Regular price€240,00

03Clean designs in everyday life

For everyday.
With its own identity.

At AlphaTauri, garments for different everyday situations exist side-by-side: from T-shirts and hoodies to jackets and trousers. It is precisely this combination that makes the brand appealing for a wardrobe that blends sporty and more relaxed elements. Individual technical product lines complement the range without defining the character of each item.

AlphaTauri: The Urban Wardrobe Meets the Functional Jacket

An everyday wardrobe often needs to accommodate multiple situations: the commute to work, an appointment, travel, and leisure time afterward. With AlphaTauri, you can approach this from the perspective of how a garment functions in different contexts, rather than just as a single fashion item. A cleanly cut jacket provides a different framework for a casual hoodie than a sporty outer layer. A straight-leg pant, in turn, changes the impact of a simple shirt. The combination becomes interesting when form and function align, and you enjoy wearing the pieces both together and independently.

Therefore, start with the garment that fulfills a specific purpose in your wardrobe. If you're looking for an outer layer for daily commutes, jacket length, closures, and weather protection are paramount. If a top is meant to complement existing outfits, the neckline, fabric feel, and hem are more important. For pants, it's worth considering the waist height and leg cut before deciding on their color. This allows you to narrow down the AlphaTauri selection purposefully, without having to commit to a complete outfit from the start.

Choosing an AlphaTauri Jacket based on Your Commute

When considering a jacket, think about what your day typically looks like. Do you spend long periods outdoors, or do you frequently switch between indoors and short stints outside? Do you usually wear a T-shirt, a sweater, or a hoodie underneath? A longer style covers a different area than a short jacket and behaves differently when sitting. A high-neck collar changes the space available for a scarf. These details are often more crucial in everyday life than a single eye-catching design element.

The type of closure also deserves attention. A full-zip jacket allows for easier adaptation to different indoor and outdoor situations. A high collar should close comfortably without bothering your chin or neck. It's best to mentally test pockets with the items you actually intend to carry. For proportion, it's also important whether the jacket ends at the waistband, covers the hips, or extends significantly longer. Compare this length with your preferred pants and the tops you wear underneath.

What TAUROBRAN Means at AlphaTauri

TAUROBRAN is a membrane technology described by AlphaTauri. The manufacturer associates it with waterproof and breathable properties. This refers to a functional feature of specific garments, not a general characteristic of all AlphaTauri items. If you choose such a jacket, the membrane is part of the decision about weather protection. Whether the jacket is also insulated, how its hood is designed, and what length it has are separate questions. A membrane designation alone does not describe the entire wearing comfort or the appropriate use of your outer layer.

For comparison, a simple distinction helps: the outer construction is chosen based on the required weather performance, while additional warmth is created by specific materials and layers. An unlined outer jacket can be combined differently than a more insulated model. If you frequently switch between activity and rest, separately chosen layers can be practical. If you prefer a straightforward combination for uniform daily commutes, an already insulated version might better suit your habits. The complete jacket is decisive, not just a technological term.

Shirts and Hoodies: Different Foundations for a Look

An AlphaTauri T-shirt provides a calm base if you want to emphasize the jacket, pants, or shoes. Its effect comes from the neckline, shoulder line, and length. A shorter hem allows the waistband to be more prominent; a longer shirt creates an additional visible layer. When combining with an open jacket, pay attention to how these lines align. If the shirt is worn solo, the fabric drape and sleeve width become more apparent. A deliberately simple top can thus be used versatilely without appearing arbitrary.

A hoodie, with its hood, sleeves, and often more fabric volume, brings a different shape to the outfit. Under a jacket, the hood needs space at the back and collar. A loose-fitting hoodie is easier to pair with a generously cut outer layer than with a very slim jacket. Therefore, you don't automatically have to increase the jacket size: first, compare the intended cuts. For more basics, you can browse women's T-shirts and men's T-shirts for suitable styles.

Pants Give Direction to the Silhouette

Pants shape the entire look, even if the jacket is the first thing that catches the eye. A straight leg creates a different line than a narrow or wide cut. Therefore, decide how much volume you want on your lower body and where the hem should end at your shoe. With a long jacket, a quiet pant style can pick up the continuous line. With a short top, the waistband becomes more visible and gains more design significance. The right combination depends on your proportions and desired expression.

When comparing sizes, more than just the waist measurement matters. Hips, thighs, and leg length also determine whether pants remain comfortable when sitting and walking. If you're looking for a loose fit, this width should come from the intended design. A larger size simultaneously alters the waistband, length, and other proportions. Conversely, a smaller size can constrict a deliberately wide design in the wrong places. Therefore, compare the specifications with a pair of pants whose fit you know, and pay attention to the entire leg cut.

Women and Men: Assessing the Cut on Your Own Body

The classification into AlphaTauri women's or AlphaTauri men's helps you get started with your selection. For the actual fit, the specific measurements and the cut idea remain crucial. Shoulder width, torso length, and desired width can interact differently within the same clothing size. Don't just rely on how an outfit looks on a model: perspective, posture, and the rest of the combination influence this impression. A personal comparison with well-fitting clothing will more reliably show you where a new silhouette is longer, shorter, or more generous.

For a cohesive outfit, you don't have to choose all pieces from the same product group or color. A similar color family connects different surfaces, while a bright or strong accent remains deliberately visible. Women's looks, for example, can be built around the ratio of jacket and pant volume; for men's looks, the same proportion comparison is equally sensible. The design does not follow a rigid scheme. In leisure wear for women and leisure wear for men, you will find other suitable counterparts.

Planning Layers for Changing Everyday Situations

First, assemble the combination as you intend to wear it outdoors. The base layer should fit comfortably against the body, the middle top should be able to move over it, and the jacket needs enough room for both. Pay particular attention to the shoulders, elbows, and underarms. If multiple hems overlap, they should not bunch up into a thick fabric package. Collars also deserve a joint look: a high-neck sweater and a close-fitting jacket collar can fit individually, yet create too much volume together.

Then, think about the moment you take off the jacket. Should the outfit worn underneath appear complete on its own, or does the shirt primarily serve as a base under another layer? A trip or a long day out becomes simpler if multiple pieces work both alone and together. You don't have to choose identical colors for this. Recurring tones, similar lines, or a deliberately limited contrast can create cohesion. A combination where the new piece matches more than one existing pair of pants or jacket is particularly helpful.

Material and Care Are Part of the Selection

Surfaces not only influence the look but also how a garment is handled. A smooth jacket fabric is treated differently than a knitted item; a print or a coated detail may require additional instructions. Decide before purchasing what kind of care fits into your daily routine. The labeling of the specific item provides the framework for this. Technical outerwear should not be treated according to the washing routine of a cotton shirt, and a delicate top should not be cared for with other textiles just because of a similar color.

When finalizing your selection, describe the outfit as concretely as possible: Which jacket forms the outer shape, which top provides the visible base, and which pants connect both with your shoes? This turns the search for AlphaTauri into a well-considered decision for your wardrobe. Choose the pieces based on their function and how they fit together. Color and details can then add exactly the accents you enjoy seeing in your daily wear.

05Questions about the brand

Frequently asked questions.

Is every AlphaTauri jacket waterproof?

No. AlphaTauri offers different jacket constructions; a membrane or explicitly stated protection against wet weather applies to the specific version. TAUROBRAN is the brand's name for a corresponding membrane technology. Jacket length, fastenings and any insulation also matter when choosing. A waterproof outer construction alone does not tell you how warm the jacket will feel with your chosen layers.

How do I combine an AlphaTauri hoodie with a jacket?

Allow room for the sleeves, shoulders and hood. A generously cut hoodie needs an outer layer that accommodates it, which does not automatically mean going up a jacket size. Compare both hems too: a visibly longer hoodie creates a different look from a fully covered lower layer. Check the combination with the jacket fastened and your arms moved slightly forwards as well.

How do I choose my size in AlphaTauri?

Start with the size chart for the specific item and compare its cut with clothes you own that fit well. Shoulder width and length are useful for tops; for trousers, also consider the waist, hips and leg shape. A relaxed fit may be intentional. Sizing up or down changes several measurements at once, so the intended cut should be part of your decision.

How do I create a coordinated everyday AlphaTauri look?

Choose a starting piece, such as a jacket or trousers, then balance the volume of the rest of your clothing around it. Similar shades bring different textures together; a single contrast adds an accent. Consider the outfit without the jacket too. If the T-shirt, hoodie and trousers still work together, you can use the combination in several everyday settings.